I do not know what actually inspired the creators to do a Karl Lagerfeld for Diet Coke thing, because it is a rather unexpeted, hhhhmmm, combination… But it turned out that Mr. Lagerfeld is literally a genius in everything he does! And this collaboration turned out to have a very stylish and even sophisticated (well, as sophisticated as you can get with Cokes :) result!

(Source: textbook, via peacelovechanel)